analysis of business practices across all areas of the industr
Trade Review
‘Succinctly unpacks and explains the music industries component parts. Provides excellent interviews, introduces business strategies, explains multiple revenue streams, and cover various legal perspectives. A really strong ‘all rounder’ title.’ – Mark Mynett, Music Technology and Production, University of Huddersfield, UK
‘Excellent overview of the different sectors of the music industry… The case studies such as the one on Gatekeepers is a very helpful guide to the academic literature on the subject.’ – Paul Harkins, Music, Edinburgh Napier University, UK
‘Loads of useful resources… It has some useful material for aiding the preparation of portfolios.’ – Charles daCosta, Film and Animation, Swinburne University of Technology, Australia
“This handy book (first edition, 2011) is intended for those needing a guide to all facets of an industry that has undergone radical change in the past two decades. Rutter (Southampton Solent Univ., UK) keeps discussion of the history and evolution of the industry to a minimum and focuses on its current state … Topics covered include the transformation of the industry, live performance, copyright and publishing, record company deals, management and promotion, and synchronization ... Each chapter includes references to written and online resources, and there is a helpful glossary of terminology. Several chapters include case studies and individual profiles. A useful book for those who are new to the subject or seeking a comprehensive reference.” - R. J. Phillips, Colorado State University
Table of Contents
1 Introduction 2 Music into industry 3 The live music industry sector 4 Music ownership into copyright 5 Music publishing 6 The recorded music industry sector 7 Managing music 8 Promoting music 9 Music synchronisation and non-music brand relationships 10 The classical music business 11 Music venture strategies 12 Trading in the music industry 13 Into the future: the nascent music industries
