Description
Book SynopsisHow Disney used the latest technology to become an entertainment powerhouse
Trade Review"A fascinating tour through the creation, growth, and development of Walt Disney's company to show how the magic is made and the impact it can have on audiences."--
AEJMC: Hot Topics"A wonderful read. Telotte demonstrates a superb grasp of Disney-related literature."--
Technology and Culture "The volume is easily approachable for those not familiar with its conceptual sources, while at the same time providing increasing layers of depth to those who are. . . . Highly recommended."--Choice
"Telotte really shines! His passion for analyzing Disney artifacts animates each page. Descriptions are vivid and detailed; analyses are rigorous and insightful, while his engagement with case studies is exemplary. The Mouse Machine is an engaging and intelligent book for those interested in cultural studies, popular culture, media studies, film studies, mass communication, technology and society, American studies, and related fields."--Eileen R. Meehan, author of
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control"
The Mouse Machine is a copious history of Disney's innovations and preoccupations; it makes clear just how consistently and significantly Uncle Walt used technology to gain an edge on the competition."--Jon Lewis, editor of
Cinema Journal and author of
Hollywood vs. Hardcore: How the Struggle over Censorship Created the Modern Film Industry
