Description
Book SynopsisThis volume highlights some of the most important campaign communication from the 2000 US presidential election, looking at candidates' political messages, the media's campaign coverage, the impact of the internet and the political socialization of young voters.
Trade ReviewThis comprehensive book is a must for anyone interested in the dynamics of campaign 2000 and the study of political communication. Its academic and practical depth and breadth—from political ads, debates, new media, and political strategies to other parts of the most bizarre election in our nation's history—provides a pristine prism for understanding not just the past campaign, but also the political perspectives, insights, and leadership styles of the 'winners' as they attempt to engage the public with their eyes on 2004. The authors deserve kudos for their effort. -- J. Gregory Payne, Emerson College
The Millennium Election captures, in concrete studies, a broader range of campaign communication activities than any book I've seen. The writing and analysis are thoughtful, crisp, and right on the money. -- Bruce Gronbeck, University of Iowa
A must-have, new research-based book that has as its focus the critical communication factors necessary to provide definitive answers for the question, 'What really happened in the 2000 election?' -- Judith Trent, University of Cincinnati
Table of ContentsChapter 1 Acknowledgments Chapter 2 Introduction: Before Florida, There Was a Campaign.... Part 3 Part I: The Candidate Messages in Political Advertising and Debates Chapter 4 1. Style and Effects of the Bush and Gore Spots Chapter 5 2. Myth and Anti-Myth in Presidential Campaign Films-2000 Chapter 6 3. Issue Advocacy and Political Advertising in Election 2000 Chapter 7 4. Viewer Reactions to Presidential Debates:Learning Issue and Image Information Chapter 8 5. Character vs. Competence: Evidence from the 2000 Presidential Debates and Election Chapter 9 6. Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Voter Behavior in the 2000 Presidential Campaign Part 10 Part II: Media Coverage Chapter 11 7. Metacoverage of the Press and Publicity in Campaign 2000 Network News Chapter 12 8. Representations of the Public and Public Opinion in National Television Election News Chapter 13 9. Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election Chapter 14 10. Issue Agendas in Candidate Messages vs. Media Coverage: Are Women and Men on the Same Page? Chapter 15 11. Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows Part 16 Part III: New Technologies Chapter 17 12. Organizing an Online Campaign: The Legacy of McCain2000.com Chapter 18 13. Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election Chapter 19 14. Prelude to a Divide: Who Had Access in 2000? Part 20 Part IV: Socializing the Young Voter in Campaign 2000 Chapter 21 15. Political Discussion and Media Use: Contrasts Between Early and Late Campaign Phases Chapter 22 16. Across the Ages: Views of the 2000 Debates from College Freshman to Senior Citizens Chapter 23 17. The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000 Chapter 24 Index Chapter 25 About the Contributors
