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Book Synopsis

This book tells the story of the unifying of two major institutions during a turning point in American public art education. Traditionally separated in the hierarchy of ''highbrow'' and ''middlebrow'' culture, the Metropolitan Museum of Art and the Book-of-the-Month Club joined forces between 1948 and 1962 to bring art from the Met's collections right into the homes of subscribers. This democratic approach transformed the way art was consumed and gave the public newfound agency as collectors and museum visitors.

Using never before published archival material, the book demonstrates how the Met sought to bring art to the masses in postwar America, whilst upholding its reputation as an institution of high culture. By describing this egalitarian programme in depth, the book offers new insights into the history of museum outreach and provides fascinating examples of successful audience engagement for contemporary practitioners.

The Met and the Masses in Po

The Met and the Masses in Postwar America

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    A Paperback by Mitchell B. Frank

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      Publisher: Bloomsbury Publishing PLC
      Publication Date: 9/19/2024
      ISBN13: 9781350277311, 978-1350277311
      ISBN10: 1350277312
      Also in:
      Theory of art

      Description

      Book Synopsis

      This book tells the story of the unifying of two major institutions during a turning point in American public art education. Traditionally separated in the hierarchy of ''highbrow'' and ''middlebrow'' culture, the Metropolitan Museum of Art and the Book-of-the-Month Club joined forces between 1948 and 1962 to bring art from the Met's collections right into the homes of subscribers. This democratic approach transformed the way art was consumed and gave the public newfound agency as collectors and museum visitors.

      Using never before published archival material, the book demonstrates how the Met sought to bring art to the masses in postwar America, whilst upholding its reputation as an institution of high culture. By describing this egalitarian programme in depth, the book offers new insights into the history of museum outreach and provides fascinating examples of successful audience engagement for contemporary practitioners.

      The Met and the Masses in Po

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