Description

Book Synopsis
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

The Medium is the Massage

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    A Paperback / softback by Marshall McLuhan

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      Publisher: Penguin Books Ltd
      Publication Date: 25/09/2008
      ISBN13: 9780141035826, 978-0141035826
      ISBN10: 014103582X
      Also in:
      Biography Essays Science & Nature Impact of science and technology on society

      Description

      Book Synopsis
      Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

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