Description

Book Synopsis

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.



Table of Contents

1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys

The Media Handbook

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    £56.04

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    RRP £58.99 – you save £2.95 (5%)

    Order before 4pm tomorrow for delivery by Sat 13 Jun 2026.

    A Paperback by Helen Katz

    Out of stock


      View other formats and editions of The Media Handbook by Helen Katz

      Publisher: Taylor & Francis
      Publication Date: 7/7/2022 12:00:00 AM
      ISBN13: 9780367775568, 978-0367775568
      ISBN10: 0367775565

      Description

      Book Synopsis

      The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.



      Table of Contents

      1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys

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