Description

In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.

The Measurement of Meaning

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£22.99

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Paperback / softback by Charles E Osgood , George J Suci

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Short Description:

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method... Read more

    Publisher: University of Illinois Press
    Publication Date: 01/09/1967
    ISBN13: 9780252745393, 978-0252745393
    ISBN10: 0252745396

    Number of Pages: 360

    Non Fiction , Politics, Philosophy & Society

    Description

    In this pioneering study, the authors
    deal with the nature and theory of meaning and present a new, objective
    method for its measurement which they call the semantic differential.
    This instrument is not a specific test, but rather a general technique of
    measurement that can be adapted to a wide variety of problems in such areas
    as clinical psychology, social psychology, linguistics, mass communications,
    esthetics, and political science. The core of the book is the authors' description,
    application, and evaluation of this important tool and its far-reaching
    implications for empirical research.

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