Description

Book Synopsis
A collection of speeches from a 1966 seminar on television.

Table of Contents
  • Preface
  • 1. The Mournful Numbers (Harry S. Ashmore)
  • 2. Television from the Inside
    • The Independent Producer (George Schaefer)
    • The Advertiser (August Priemer)
    • The Advertising Agency (Leonard S. Matthews)
    • The Network (Thomas Moore)
  • 3. Television: The Broad View
    • The Historical Perspective (David Potter)
    • The Social Perspective (Paul Goodman)
  • 4. Television in a New Light (Marshall McLohan)
  • 5. Television: A Personal View (John R. Silber)
  • The Findings
  • Conclusions
  • Contributors

The Meaning of Commercial Television

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    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Paperback / softback by Stanley T. Donner

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      Publisher: University of Texas Press
      Publication Date: 01/01/1967
      ISBN13: 9780292731813, 978-0292731813
      ISBN10: 0292731817
      Also in:
      Television

      Description

      Book Synopsis
      A collection of speeches from a 1966 seminar on television.

      Table of Contents
      • Preface
      • 1. The Mournful Numbers (Harry S. Ashmore)
      • 2. Television from the Inside
        • The Independent Producer (George Schaefer)
        • The Advertiser (August Priemer)
        • The Advertising Agency (Leonard S. Matthews)
        • The Network (Thomas Moore)
      • 3. Television: The Broad View
        • The Historical Perspective (David Potter)
        • The Social Perspective (Paul Goodman)
      • 4. Television in a New Light (Marshall McLohan)
      • 5. Television: A Personal View (John R. Silber)
      • The Findings
      • Conclusions
      • Contributors

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