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Book Synopsis

1.Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer-oriented management.- 3. The marketing firm and pay-per-outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi-lateral Contingency.- 6. The Marketing Firm and Co-Innovation: The Case of the Banking Industry.- 7. Technology-EnabledHealthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.

The Marketing Firm Volume II

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    £134.99

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    A Hardback by Valdimar Sigurdsson

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      Publisher: Palgrave Macmillan
      Publication Date: Publication Date: 10/11/2025
      ISBN13: 9783031915901, 978-3031915901
      ISBN10: 3031915909

      Description

      Book Synopsis

      1.Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer-oriented management.- 3. The marketing firm and pay-per-outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi-lateral Contingency.- 6. The Marketing Firm and Co-Innovation: The Case of the Banking Industry.- 7. Technology-EnabledHealthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.

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