Description
Book SynopsisThe Market Research Society is a credible and recognised voice within the market research industry and known for recognising innovation and excellence. With Kogan Page, leading independent professional and academic publisher to the Market Research sector, both organisations are ideally placed to support this exclusive selection of case studies for the leading lights in Market Research.
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 00: MRS 70th Anniversary: Special report;
- Chapter - 00: PricewaterhouseCoopers Special report: The business of evidence;
- Chapter - 01: Tools for a digital world – John Gambles, Quadrangle;
- Chapter - 02: Widening access to qualitative research participation: giving everyone their say – Maya Middlemiss, SAROS;
- Chapter - 03: Using behavioural economics in healthcare research – Martin Carey and Jonathan Fletcher, Illuminas;
- Chapter - 04: Insight management – Lucy Morris, Alexandra Wren and Mita Shaha, Spinach;
- Chapter - 05: Understanding and accounting for cultural bias in global b2b Research – Conor Wilcock, B2B International;
- Chapter - 06: The challenges of media research – Simon Shaw, Trinity McQueen and Royal Mail;
- Chapter - 07: Blueprint research – Janice Guy, Jungle Green and Northern Rail;
- Chapter - 08: Public policy research – Ben Page, Ipsos MORI;
- Chapter - 09: Mapping attention in the digital era – Andy Goll, Sparkler and Microsoft;
- Chapter - 10: Digital world and private lives – Dr Michelle Goddard and Debrah Harding, the Market Research Society;
