Description
Book SynopsisThis book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.
Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.
The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.
Trade Review'This book will be a useful resource for those studying or teaching the management of IP. It assumes a certain level of knowledge of IP management, and will sit well with other, more basic materials which are commonly used. It will be a welcome addition on the reading list for all good IP management courses.' -- Duncan Bucknell, Journal of Intellectual Property Law and Practice
Table of ContentsContents: PART I: INTRODUCTION 1. The Management of Intellectual Property: Introduction Derek Bosworth PART II: PERSPECTIVES ON INTELLECTUAL PROPERTY AND INTANGIBLE ASSETS 2. A Legal Perspective Andrew F. Christie 3. An Accounting Perspective Anne Wyatt 4. A Management Perspective Laurie Hunter 5. An Economic Perspective Derek Bosworth and Elizabeth Webster PART III: INTELLECTUAL PROPERTY AND COMPANY PERFORMANCE 6. Market Valuation of US and European Intellectual Property Dirk Czarnitzki, Bronwyn H. Hall and Raffaele Oriani 7. Market Valuation of UK Intellectual Property: Manufacturing, Utility and Financial Services Firms Christine Greenhalgh and Mark Rogers 8. Market Valuation of Australian Intellectual Property William Griffiths and Elizabeth Webster 9. Innovation Scoreboards: An Australian Perspective Paul H. Jensen and Alfons Palangkaraya PART IV: UNDERSTANDING THE USE OF INTELLECTUAL PROPERTY BY FIRMS 10. Intellectual Property and Company Performance: Company Case Study Evidence Derek Bosworth 11. Use of Intellectual Property by the UK Financial Services Sector Mark Rogers and Christine Greenhalgh 12. Understanding the Patenting Behaviour of Firms Carine Peeters and Bruno van Pottelsberghe de la Potterie PART V: INTELLECTUAL PROPERTY AND STRATEGIC DECISION-MAKING 13. IP-Valuation as a Tool to Sustain Innovation Eric J. Iversen and Aris Kaloudis 14. Patent Valuations and Real Options Robert Pitkethly 15. Valuing Patents and Patent Portfolios from a Corporate Perspective: Theoretical Considerations, Applied Needs and Future Challenges Markus Reitzig Index
