Description

Book Synopsis
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Table of Contents
Introduction; Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe; Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War; David Nye 3. Forging Europe's Foodways: The American Challenge; Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing; Terje Finstad, Stig Kvaal, and Per Østby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s; Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s; Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands; Adri A. Albert de la Bruhèze 8. Exploring European Travel: The Swedish Package Tour; Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism; Per Lundin

The Making of European Consumption Facing the American Challenge Palgrave Macmillan Transnational History Series

    Product form

    A Hardback by Per Lundin, T. Kaiserfeld

    £44.99

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Fri 4 Sep 2026.

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Making of European Consumption Facing the American Challenge Palgrave Macmillan Transnational History Series by Per Lundin

      Book details

      Publisher Palgrave MacMillan UK
      Published 1/23/2015 12:00:00 AM
      ISBN-13 9781137374035
      978-1137374035
      ISBN-10 1137374039
      Also in:
      Consumerism

      Description

      Book Synopsis
      American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

      Table of Contents
      Introduction; Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe; Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War; David Nye 3. Forging Europe's Foodways: The American Challenge; Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing; Terje Finstad, Stig Kvaal, and Per Østby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s; Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s; Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands; Adri A. Albert de la Bruhèze 8. Exploring European Travel: The Swedish Package Tour; Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism; Per Lundin

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account