Description

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

The Making of Dirt is Good: A Personal Journey of Brand Transformation

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RRP: £12.99 You save £1.30 (10%)
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Paperback / softback by David Arkwright

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Short Description:

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build... Read more

    Publisher: LID Publishing
    Publication Date: 26/09/2013
    ISBN13: 9781907794469, 978-1907794469
    ISBN10: 1907794468

    Number of Pages: 104

    Non Fiction , Business, Finance & Law

    Description

    Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

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