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Book Synopsis
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

The Making of a Status Symbol

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    A Paperback by Pierre-Yves Donze

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      Publisher: Manchester University Press
      Publication Date: 1/3/2025
      ISBN13: 9781526188410, 978-1526188410
      ISBN10: 1526188414
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      Art & Photography Fashion and textile design

      Description

      Book Synopsis
      This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

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