Description

Book Synopsis
Entrepreneurs who become intrapreneurs (form a formal relationship with a large organization) will have to learn to function drastically different in their new role. In order to achieve the expected success of bringing together the complimentary strengths of the two participants, several strategic issues will have to be quickly confronted.

Table of Contents
Part 1 Acknowledgements Chapter 2 Preface Chapter 3 Positioning for Success Chapter 4 Finding Sufficient Funding Chapter 5 Start with a Distinctive Competence Chapter 6 Dealing with the Core Business Chapter 7 External Venturing Chapter 8 Complimentary Initiatives Chapter 9 Internal Venturing Chapter 10 Building Better Communications Chapter 11 Industry Collaboration Chapter 12 Building Visibility Chapter 13 Dealing with Difficult Events Part 14 Endnotes Part 15 Bibliography Part 16 Index

The Macrotel Files An Intrapreneurial Case Study

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    A Paperback by Leonard R. Graziplene

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      Book details

      Publisher University Press of America
      Published 12 May 2006
      ISBN-13 9780761836339
      978-0761836339
      ISBN-10 0761836330

      Description

      Book Synopsis
      Entrepreneurs who become intrapreneurs (form a formal relationship with a large organization) will have to learn to function drastically different in their new role. In order to achieve the expected success of bringing together the complimentary strengths of the two participants, several strategic issues will have to be quickly confronted.

      Table of Contents
      Part 1 Acknowledgements Chapter 2 Preface Chapter 3 Positioning for Success Chapter 4 Finding Sufficient Funding Chapter 5 Start with a Distinctive Competence Chapter 6 Dealing with the Core Business Chapter 7 External Venturing Chapter 8 Complimentary Initiatives Chapter 9 Internal Venturing Chapter 10 Building Better Communications Chapter 11 Industry Collaboration Chapter 12 Building Visibility Chapter 13 Dealing with Difficult Events Part 14 Endnotes Part 15 Bibliography Part 16 Index

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