Outlines strategies for satisfying our ever-changing investment appetites while f
Trade Review
"A little book with big advice. Jason Zweig . . . doesn’t promise investors the moon, but in language that everyone can understand, he offers solid, common-sense steps to protect and improve their portfolios. . . Such advice is consistent with the bigidea of Zweig’s book: If an investment looks too good to be true, it probably is. And he offers a useful process to help readers remember it."
—SmartMoney.com "There are very few in the financial media whose material I would consider recommended reading. Wall Street Journal columnist Jason Zweig is one of them, and his new book is one you should consider. His latest work adds to his reputation for books that not only provide important insights into the winning investment strategy, but are also good reads. This little book is filled with sage counsel from which even sophisticated investors can benefit. . . His book also provides advice on how to avoid many of the behavioral mistakes investors keep repeating. As William Bernstein, who wrote the forward, put it: ‘Jason Zweig knows your financial demons, where they live, why they’re making your poor, and how you can beat them."
—Larry Swedroe, CBS MoneyWatch
This book is a well written, fascinating page turner that I read in one sitting with a big bag of microwave popcorn. Yet, I don’t just recommend a book because it was thoroughly enjoyable. The main reason to read this book is that it can put you on the path toward reaching financial freedom. But it’s up to you and whether you’d rather spend your retirement years pursuing your interests, or spend them asking strangers if they’d like their value meal supersized.
—Allan Roth, Founder of Wealth Logic, and author of How A Second Grader Beats Wall Street
Table of Contents
Foreword xv
Introduction xxi
Chapter One The Three Commandments 1
Chapter Two Solid, Liquid, or Gas? 5
Chapter Three You are an Egg 19
Chapter Four Keeping Your Cash from Turning into Trash 31
Chapter Five Guarantees are Not All They’re Cracked Up to Be 45
Chapter Six Fixing Your Fixed Income 53
Chapter Seven Stocks for the Wrong Run 67
Chapter Eight Rules for Stock Investors to Live By 77
Chapter Nine Little Things Mean a Lot 89
Chapter Ten How to Get Your Kids through College without Going Broke 99
Chapter Eleven What Makes Ultra ETFs Mega-Dangerous 107
Chapter Twelve Hedge Fund Hooey 117
Chapter Thirteen Commodity Claptrap 131
Chapter Fourteen Spicy Food Does Not Equal Hot Returns 141
Chapter Fifteen WACronyms: Why Initials are So Often the Beginning of the End 149
Chapter Sixteen Sex 157
Chapter Seventeen Mind Control 167
Chapter Eighteen Financial Planning Fakery 183
Chapter Nineteen Advice on Advice 189
Chapter Twenty Fraudian Psychology 199
Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion 211
Chapter Twenty-Two How to Talk Back to Market Baloney 219
Acknowledgments 229
