Description
Book SynopsisThis book presents the story of how the listening public-including boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks in Washington, D.C., and Mexican farmers in Oklahoma-participated in the formation of American radio, its genres, and operations.
Trade Review"In
The Listener's Voice, Elena Razlogova organizes a wealth of fascinating data in order to overturn fundamental assumptions about early radio. While many have seen early radio as a top-down enterprise, Razlogova uses the concept of reciprocity to show that listeners supplied producers with the feedback they needed to improve sound quality and develop entertaining programs. This is a truly exciting and engaging book." * Kathy M. Newman, Carnegie Mellon University *
Table of ContentsPreface: The Moral Economy of American Broadcasting
1 At Ringside
2 Jumping the Waves
3 Voice of the Listener
4 Listeners Write the Scripts
5 Measuring Culture
6 Gang Busters
7 Vox Jox
Epilogue
List of Abbreviations
Notes
Index
Acknowledgments