Description
Book SynopsisThe Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the powerful bottom-line benefits of leading with levity. With interviews, exercises, and case studies, the book reveals how humor in the workplace will help you communicate messages, build camaraderie, and encourage creativity for a better workplace and bigger profits.
Trade Review"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (
Personnel Today, Mon 17th March 2008)
"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
Table of ContentsAcknowledgments vii
PART I: The Case for Levity 1
Chapter One: Levity Is a Funny Thing: If They're Busting a Gut, They'll Bust Their Butts 9
Chapter Two: Levity Effect—Communication: If They're Laughing, They're Listening 37
Chapter Three: Levity Effect—Innovation: With Comedy, There's Creativity 73
Chapter Four: Levity Effect—Respect: In You They Trust 101
Chapter Five: Levity Effect—Health: Good for What Ails You 113
Chapter Six: Levity Effect—Wealth: Laughing All the Way to the Bank 129
PART II: Getting Lighter 145
Chapter Seven: 142 Ways to Have Fun at Work: How to Bring the Levity Effect to Work 151
Chapter Eight: Overcoming Objections to Levity: So What if I'm a Brow Knitter? 171
Chapter Nine: Levity for Life: Bringing Home the Fun 191
Conclusion: Your Levity IQ 207
Notes 219
About the Authors 227
Learn More at Levityeffect.com 229
