Description
Book SynopsisAmerican Motors was the little company that made a big impact. Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine. American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit. An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with their Gremlin and Pacer small cars. Off road, Kenosha truly made Jeep 'The One & Only,' popularizing the brand and making it the sales success it is today. Beyond that, AMC created America's first crossover, the Eagle. It all proved that America's smallest ... was its biggest surprise!
Table of ContentsChapter 1 The Road To Rambler Chapter 2 Think small for big success - Metropolitan & American 1954-63 Chapter 3 The Classic Rambler 1961-66 Chapter 4 American Part II 1964-69 Chapter 5 Kenosha's Rebel with a cause 1967-70 Chapter 6 Rambler's Statesman - The Ambassador 1958-66 Chapter 7 Javelin & AMX - Kenosha's Sportscars Chapter 8 Float like a butterfly...sting like a Hornet! Chapter 9 AMC Gremlin - Subcompact of Distinction Chapter 10 Ambassador 1967-74 - Still A Big Deal Chapter 11 Matador 1971-78 - The Unknown Midsize Chapter 12 AMC Pacer - The car you always needed Chapter 13 - The Hornet reaches a Concord Chapter 14 - A Spiritual Gremlin 1979-83 Chapter 15 Eagle - The AMC with Jeep Spirit Chapter 16 The One & Only Jeep Chapter 17 A French Alliance Chapter 18 A Mopar Merger Chapter 19 Appendices
