Description

Book Synopsis
Byju's went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the Fear of Missing Out', made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju's is symbolic of all that is wrong with the edtech industry.

The Learning Trap: How Byju’S Took Indian Edtech

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    A Paperback / softback by Pradip K. Saha

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      View other formats and editions of The Learning Trap: How Byju’S Took Indian Edtech by Pradip K. Saha

      Publisher: Juggernaut Publication
      Publication Date: 10/02/2024
      ISBN13: 9789353452322, 978-9353452322
      ISBN10: 9353452325
      Also in:
      Business, Finance & Law Business innovation

      Description

      Book Synopsis
      Byju's went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the Fear of Missing Out', made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju's is symbolic of all that is wrong with the edtech industry.

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