Description

Book Synopsis
Byju's went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the Fear of Missing Out', made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju's is symbolic of all that is wrong with the edtech industry.

The Learning Trap: How Byju’S Took Indian Edtech

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Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback / softback by Pradip K. Saha

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    View other formats and editions of The Learning Trap: How Byju’S Took Indian Edtech by Pradip K. Saha

    Publisher: Juggernaut Publication
    Publication Date: 10/02/2024
    ISBN13: 9789353452322, 978-9353452322
    ISBN10: 9353452325
    Also in:
    Business, Finance & Law Business innovation

    Description

    Book Synopsis
    Byju's went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the Fear of Missing Out', made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju's is symbolic of all that is wrong with the edtech industry.

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