Description

Book Synopsis

Introduction.- Consumer law and economics.- Online consumer manipulation – A law and economics analysis of personalized advertising.- Algorithmic pricing – A law and economics analysis of personalized pricing.- Signing-without-reading revisited – A law and economics analysis of personalized contracting.- Regulating personalized marketing – A policy perspective.- Conclusions and recommendations.

The Law and Economics of Personalization

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Order before 4pm tomorrow for delivery by Sat 20 Dec 2025.

A Hardback by Adrianus Johannes Van Heusden

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    View other formats and editions of The Law and Economics of Personalization by Adrianus Johannes Van Heusden

    Publisher: Springer
    Publication Date: 9/19/2025
    ISBN13: 9783032014672, 978-3032014672
    ISBN10: 3032014670
    Also in:
    Public international law, economic and trade Public international law: economic and trade

    Description

    Book Synopsis

    Introduction.- Consumer law and economics.- Online consumer manipulation – A law and economics analysis of personalized advertising.- Algorithmic pricing – A law and economics analysis of personalized pricing.- Signing-without-reading revisited – A law and economics analysis of personalized contracting.- Regulating personalized marketing – A policy perspective.- Conclusions and recommendations.

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