Description

Book Synopsis

Introduction.- Consumer law and economics.- Online consumer manipulation – A law and economics analysis of personalized advertising.- Algorithmic pricing – A law and economics analysis of personalized pricing.- Signing-without-reading revisited – A law and economics analysis of personalized contracting.- Regulating personalized marketing – A policy perspective.- Conclusions and recommendations.

The Law and Economics of Personalization

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    A Hardback by Adrianus Johannes Van Heusden

    15 in stock

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      Publisher: Springer
      Publication Date: 9/19/2025
      ISBN13: 9783032014672, 978-3032014672
      ISBN10: 3032014670

      Description

      Book Synopsis

      Introduction.- Consumer law and economics.- Online consumer manipulation – A law and economics analysis of personalized advertising.- Algorithmic pricing – A law and economics analysis of personalized pricing.- Signing-without-reading revisited – A law and economics analysis of personalized contracting.- Regulating personalized marketing – A policy perspective.- Conclusions and recommendations.

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