Description

Book Synopsis
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

Table of Contents
Introduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect

The Last Mile

    Product form

    £24.29

    Includes FREE delivery

    RRP £26.99 – you save £2.70 (10%)

    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Paperback / softback by Dilip Soman

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Last Mile by Dilip Soman

      Publisher: University of Toronto Press
      Publication Date: 14/07/2017
      ISBN13: 9781487521820, 978-1487521820
      ISBN10: 1487521820
      Also in:
      Consumerism

      Description

      Book Synopsis
      The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

      Table of Contents
      Introduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account