Description

Book Synopsis
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

Table of Contents
Introduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect

The Last Mile

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    A Paperback / softback by Dilip Soman

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      Book details

      Publisher University of Toronto Press
      Published 14 July 2017
      ISBN-13 9781487521820
      978-1487521820
      ISBN-10 1487521820
      Also in:
      Consumerism

      Description

      Book Synopsis
      The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

      Table of Contents
      Introduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect

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