Description
Book SynopsisThe Last Days of the Giants? A Route Map for Big Business Survival "Somewhere out there is a bullet with your companya s name on it. Somewhere out there is a competitor, unborn and unknown, that will render your business model obsolete. Bill Gates knows that.
Trade Review"Book of the week, "The author's blueprint deserves serious study."" - The Independent
"Baldock's framework is a simple, easy to follow three-step process. This book is ideal for managers who are ready to absorb some very compelling concepts..." - E Business
"Last Day's of the Giants is an easy read, short and easy to follow. It would make an excellent purchase for a long flight. It is topical. Buy it to read in the next six months....." - Strategy
"An insightful new book designed to be a blueprint for succeeding in the 21st century. With an innovative new organisational model and superb examples." - EuroBusiness
Table of ContentsGiants Rule, OK?
The Threat to the Giants.
The Cube Route to Survival.
Dimension One -
Changing Offerings.
Dimension Two -
The Customer as Dictator.
Dimension Three -
Stop Doing Everything.
The Journeys Ahead.
Conclusion.
Index.
