Description

Book Synopsis
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.

The Language of Advertising

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    A Paperback by Kim Schroder, Kim Schroder

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      Publisher: John Wiley and Sons Ltd
      Publication Date: 11/04/1985
      ISBN13: 9780631127437, 978-0631127437
      ISBN10:

      Description

      Book Synopsis
      Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.

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