Description
Book SynopsisWhile the world of business may revolve around numbers, such as production and sales figures or profit and loss, no business is possible without people. In fact, all business transactions revolve around people. And when people interact, they need to communicate with one another. One could, thus, postulate that in essence no business is possible without communication. That is why an understanding of communication is critical to an understanding of business. And who better to explain what communication is and how it functions than some of the leading experts in the field of human communication who have contributed their expertise and knowledge to this volume. The topics of this book range from the general to the specific and from the practical all the way to the theoretical, covering a wide spectrum of communication aspects that include interpersonal, organizational, mass and mediated communication as well as communication technology. The topics focus on the sender and the encoding as well as receivers and the decoding of messages. Even future opportunities for communication are discussed in this volume. The multifaceted topics of this volume reflect the broad array of communication in a variety of business contexts.
Table of ContentsContents: Michael B. Hinner: General Introduction: Communication’s Role in Establishing and Maintaining Business Relationships – Edward T. Hall: Consistency and Life – Peter Bull: Equivocation and Communicative Skill – Nicholas A. Palomares: On the Detection of Others’ Goals in Social Interaction – Bo Feng: Understanding Advice in Social Interaction – Nicholas A. Palomares: Gender-based Language Use: Understanding When, How, and Why Women Communicate Similarly and Differently – Theodore A. Avtgis/Andrew S. Rancer: The Role of Argumentative and Aggressive Communication in the Explanation of K-12 Teacher Burnout Syndrome: A Global Phenomenon? – Sarah J. Tracy/Pamela Lutgen-Sandvik/Jess K. Alberts: Nightmares, Demons, and Slaves: Exploring the Painful Metaphors of Workplace Bullying – Kapil Melkote/Srinivas Melkote: Face-ism as a Media Stereotype: A Case Study of the Newsweek Magazine – Oscar H. Gandy, Jr./Lemi Baruh: Racial Profiling: They Said It Was against the Law! – Charles R. Berger: The Cowering Public: Exaggerating Risk and Fear in the News – Daniel W. Barrett/Joseph Capella/Martin Fishbein/Marco Yzer/R. Kirkland Ahern: Measuring the Effectiveness of Anti-Drug Public Service Announcements – Arvind Singhal/Elizabeth Rattine-Flaherty/Molly A. Mayer: Can Communication Be Socially Responsible and Commercially Viable? An Assessment of
Sa Pagsikat Ng Araw, an Entertainment-Education Radio Series in the Philippines – Debbie D. DuFrene/Carol M. Lehman: Great Uniter or Insidious Divider: Technology’s Impact on Effective Business Communication – Pauline Hope Cheong/Jennie Hwang/Benjamin Elbrit/Hao Chen/Carolyn Evans/Joseph Woelfel: Media Use as a Function of Identity: The Role of the Self Concept in Media Usage – Rahul Mitra/Radhika Gajjala: Networked Agency and Building Community: Encountering Queer «Desi» Blogging through Dialogue – Se-Hoon Jeong/Weiyu Zhang/Martin Fishbein/Elisabeth Davis/Amy Bleakley/Amy Jordan/Michael Hennessy: Multiple Media Use and Multitasking with Media among High School and College students: A Diary Method – Steven R. Corman: On Being Less Theoretical and More Technological in Organizational Communication – Juana Du: Organizational Intelligence of Multinational Corporations: A Critical Review and Suggestions – Venkataramana Gajjala: Outsourcing in the Animation Industry – Paul Messaris: Digital Cinema and the Transformation of the Motion-Picture Industry – Coffee Brown/Dirk Gibson/Mary Catherine Saavedra: The Necessity for International Cooperation in Commercial Space Development.
