Description
Book SynopsisThe International Encyclopedia of Communication Research Methods covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars. This work features content from authors all over the world.
Although there is some overlap to methods used in other social sciences (i.e., sociology, anthropology, linguistics, business, and philosophy), there are specific research settings and challenges that communication scholars have to deal with in their day-to-day work. To reflect this, the encyclopedia deals specifically with methods of communication research. It presents all of its information in three comprehensive parts: Foundations of Emp
Table of Contents
Volume I
The International Communication Association
About the Editors
Contributors
Alphabetical list of entries
Thematic list of entries
Introduction
Communication Research Methods A -
Volume II
Communication Research Methods
Volume III
Communication Research Methods - Z
Index
