Description
Book SynopsisThe International Business Blueprint provides a concise introduction to international business for students at all levels.
Table of ContentsList of figures.
List of tables.
List of exhibits.
Preface.
Acknowledgements.
Part I: International Business: An Overview.
1. Introduction to International Business.
2. Institutional Framework and Economic Theories.
3. International Business Environments.
4. International Market Entry and Development Strategy.
Part II: Functional Areas of International Business.
5. International Marketing.
6. International Finance.
7. International Production.
8. International Human Resource Management.
Part III: Managing International Business.
9. Global Strategic Management.
10. Corporate Responsibility.
11. Implementing and Controlling International Business Strategy.
12. The Future of Multinational Business.
Bibliography.
Index.
