Description

Book Synopsis
The International Business Blueprint provides a concise introduction to international business for students at all levels.

Table of Contents
List of figures.

List of tables.

List of exhibits.

Preface.

Acknowledgements.

Part I: International Business: An Overview.

1. Introduction to International Business.

2. Institutional Framework and Economic Theories.

3. International Business Environments.

4. International Market Entry and Development Strategy.

Part II: Functional Areas of International Business.

5. International Marketing.

6. International Finance.

7. International Production.

8. International Human Resource Management.

Part III: Managing International Business.

9. Global Strategic Management.

10. Corporate Responsibility.

11. Implementing and Controlling International Business Strategy.

12. The Future of Multinational Business.

Bibliography.

Index.

The International Business Blueprint

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    A Paperback / softback by Sylvester O. Monye

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      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 16/07/1997
      ISBN13: 9780631196655, 978-0631196655
      ISBN10: 063119665X

      Description

      Book Synopsis
      The International Business Blueprint provides a concise introduction to international business for students at all levels.

      Table of Contents
      List of figures.

      List of tables.

      List of exhibits.

      Preface.

      Acknowledgements.

      Part I: International Business: An Overview.

      1. Introduction to International Business.

      2. Institutional Framework and Economic Theories.

      3. International Business Environments.

      4. International Market Entry and Development Strategy.

      Part II: Functional Areas of International Business.

      5. International Marketing.

      6. International Finance.

      7. International Production.

      8. International Human Resource Management.

      Part III: Managing International Business.

      9. Global Strategic Management.

      10. Corporate Responsibility.

      11. Implementing and Controlling International Business Strategy.

      12. The Future of Multinational Business.

      Bibliography.

      Index.

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