Description

Book Synopsis
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

The Inscrutable Shopper Consumer Resistance in Retail

    Product form

    A Paperback by Stella Minihan

    £18.89

    Includes FREE delivery

    RRP £20.99 – you save £2.10 (10%)

    Order before 4pm today for delivery by Wed 28 Oct 2026.

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Inscrutable Shopper Consumer Resistance in Retail by Stella Minihan

      Book details

      Publisher McGraw-Hill Education
      Published 16 October 2011
      ISBN-13 9781606491713
      978-1606491713

      Description

      Book Synopsis
      The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account