Description

Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and "Ghost Map", and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

The Innovator's Cookbook: Essentials for Inventing What Is Next

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£13.33

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Paperback / softback by Steven Johnson

2 in stock

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Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and... Read more

    Publisher: Penguin Putnam Inc
    Publication Date: 04/10/2011
    ISBN13: 9781594485589, 978-1594485589
    ISBN10: 1594485585

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and "Ghost Map", and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

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