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Book Synopsis
Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and "Ghost Map", and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

The Innovator's Cookbook: Essentials for

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    A Paperback / softback by Steven Johnson

    £999.99

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      Book details

      Publisher Penguin Putnam Inc
      Published 4 October 2011
      ISBN-13 9781594485589
      978-1594485589
      ISBN-10 1594485585
      Also in:
      Business innovation

      Description

      Book Synopsis
      Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and "Ghost Map", and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

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