Description

Book Synopsis
Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise.
Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?

The Innovator's Book: Rules for rebels, mavericks

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    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by Dr. Max Mckeown

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      Publisher: LID Publishing
      Publication Date: 26/09/2019
      ISBN13: 9781912555437, 978-1912555437
      ISBN10: 1912555433
      Also in:
      Business innovation Advice on careers and achieving success

      Description

      Book Synopsis
      Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise.
      Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?

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