Description
Book SynopsisInnovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.
Table of ContentsAcknowledgements.
Sink or swim - Introduction.
1. Gauging the sea - understanding where we are.
What do we mean by innovation?
The importance of innovation.
The current status of innovation - a view from the Innovation Exchange.
Change is the only constant.
Drivers of change.
Anchor points.
2. Rising tides - establishing an urgency.
The rapids of change - Gary Hamel, Strategos.
Anchor points.
3. Fishing where the fish are - the need to focus.
Strategy and vision.
Throwing a brand a lifeline - P-Y. Gerbeau, former CEO of the Millennium Dome in London.
Context and constraints.
Walking on water - how to win by breaking the rules - Costas Markides, London Business School.
The role of communication.
The issue of measurement.
Anchor points.
4. Riding the wave - how to make it happen.
Where ideas come from.
Freak waves - make the most of them - Gareth Jones, formerly Head of Human Resources at the BBC
The role of market research.
From concept to implementation.
A note on processes.
Approaches to infusing innovation.
Keeping innovation afloat - innovation as a cycle of tension and tranquillity - Stephen Moon, GlaxoSmithKline, and Ben Bryant, London Business School.
Anchor points.
5. Riding on the crest of the wave - how to stay on top.
The role of leadership.
Culture.
Finding the fish and aligning the fleet - making innovation an everyday capability - Jens Maier and Ian Owen, Zurich Financial Services.
The role of the human resource (HR) department.
Work environment.
Anchor points.
6. Endless as the sea - innovation challenges.
Innovation paradoxes.
Future innovation challenges.
Final comment.
Suggested reading.
References.
Index.
