Description

Book Synopsis
The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

Table of Contents

Acknowledgements vi

1 Electronics Competition: A New Game 1

2 Old Ways, New Days 30

3 Patterns of Stability and Change 55

4 Does Strategy Exist? Does it Work? 87

5 The Roots of Innovation 131

6 Managing Choices, Maintaining Innovation 165

7 The Paradox of Formal Systems and Adaptable Strategies 205

8 Organizing for Innovation 252

9 The Innovation Cycle 295

10 The Manufacturing End-Game: Sustaining Innovation 337

11 Strong Culture and its Consequences 367

12 Living in Turbulent Times 403

Appendix 430

Bibliography 446

Glossary 459

Index 462

The Innovation Marathon

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    A Hardback by Mariann Jelinek, Claudia Bird Schoonhoven

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      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 15/04/1990
      ISBN13: 9780631153924, 978-0631153924
      ISBN10: 0631153926

      Description

      Book Synopsis
      The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

      Table of Contents

      Acknowledgements vi

      1 Electronics Competition: A New Game 1

      2 Old Ways, New Days 30

      3 Patterns of Stability and Change 55

      4 Does Strategy Exist? Does it Work? 87

      5 The Roots of Innovation 131

      6 Managing Choices, Maintaining Innovation 165

      7 The Paradox of Formal Systems and Adaptable Strategies 205

      8 Organizing for Innovation 252

      9 The Innovation Cycle 295

      10 The Manufacturing End-Game: Sustaining Innovation 337

      11 Strong Culture and its Consequences 367

      12 Living in Turbulent Times 403

      Appendix 430

      Bibliography 446

      Glossary 459

      Index 462

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