Description

Book Synopsis
How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.

Trade Review
'The book is packed with detailed information and useful summaries...succeeds as a practical manual for the modern large company...' . (Quarterly World, September 2009).

Table of Contents
Foreword.

Introduction.

1. The Three Challenges of Business Innovation.

2. Creating Advantage in the Minds of Many.

3. Chartering Innovation within the Organisation.

4. Selecting, Preparing and Supporting the Right Team.

5. Co-Creating the Innovation with Customers.

6. Changing the Organisation to Deliver the Innovation.

7. Building the Market for the Innovation.

8. Putting it all Together.

Glossary.

Index.

The Innovation Manual Integrated Strategies and

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    A Hardback by D Midgley

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Innovation Manual Integrated Strategies and by D Midgley

      Publisher: John Wiley & Sons
      Publication Date: 2/26/2009 12:00:00 AM
      ISBN13: 9780470724538, 978-0470724538
      ISBN10: 0470724536

      Description

      Book Synopsis
      How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.

      Trade Review
      'The book is packed with detailed information and useful summaries...succeeds as a practical manual for the modern large company...' . (Quarterly World, September 2009).

      Table of Contents
      Foreword.

      Introduction.

      1. The Three Challenges of Business Innovation.

      2. Creating Advantage in the Minds of Many.

      3. Chartering Innovation within the Organisation.

      4. Selecting, Preparing and Supporting the Right Team.

      5. Co-Creating the Innovation with Customers.

      6. Changing the Organisation to Deliver the Innovation.

      7. Building the Market for the Innovation.

      8. Putting it all Together.

      Glossary.

      Index.

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