Description
Book SynopsisIn this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.
In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to:
- Introduce new products and services
- Effectively connect with customers
- Sharpen the supply chain
- Efficiently manage finances
- Hire and retain the best people
Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.
The Innovation Mandate o
Trade Review
'In a time of massive market disruption, leaders, managers and CEOs realize that innovation has become the new organizational mandate.This powerful book will show you and your team how to lead your market in breakthrough market-leading innovations.' - Josh Linkner, New York Times bestselling author, venture capital investor.
'Innovation is a learned skill. The best teacher I know is Nick Webb. If you want to innovate you need this book!' - Chester Elton -- Number one best-selling business author
'Nicholas Webb nails it in The Innovation Mandate. Leaders today need crisp, critical insight into he current opportunities for innovation in what I call the 'era of acceleration' - this book provides a path for navigating our faster future!' - Futurist Jim Carroll
'Nick approaches innovation mastery, not as a theorist, but as a an award-winning inventor and innovation strategist. Simply stated, this book is a field guide to innovation success.' - Matti Palo, MDCEO and medical technology inventor.
