Description

Book Synopsis
How people make decisions in an era of too much information and fake news.

Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.

The authors look at the New England Patriots' decision in 2000 to draft an underachievin

The Importance of Small Decisions Simplicity

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    A Hardback by Michael J. O'Brien, R. Alexander Bentley, William A. Brock

    10 in stock

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      Publisher: MIT Press Ltd
      Publication Date: 12/03/2019
      ISBN13: 9780262039741, 978-0262039741
      ISBN10: 0262039745
      Also in:
      Management decision making Social and cultural anthropology

      Description

      Book Synopsis
      How people make decisions in an era of too much information and fake news.

      Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.

      The authors look at the New England Patriots' decision in 2000 to draft an underachievin

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