Description

Book Synopsis

Chapter 1: Evolution of Marketing and Its Impact on Society.- Chapter 2: Marketing Strategy for Sustainability.- Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework.- Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts.- Chapter 5: Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective.- Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR.- Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design.- Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective.- Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies.- Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations.- Chapter 11: Alleviating Consumer Vulnerability through Marketing Management.- Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations.- Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being.- Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change.- Chapter 15: The Societal Impact of Influencer Marketing.- Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age.- Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.

The Impact of Marketing Strategies on Society

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    A Hardback by Nimet Uray

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      Publisher: Palgrave Macmillan
      Publication Date: 08/03/2026
      ISBN13: 9783032084224, 978-3032084224
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Chapter 1: Evolution of Marketing and Its Impact on Society.- Chapter 2: Marketing Strategy for Sustainability.- Chapter 3: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework.- Chapter 4: Marketing During Macroenvironmental Crises and Societal Impacts.- Chapter 5: Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective.- Chapter 6: Enhancing Brand Equity through Responsible Marketing and CSR.- Chapter 7: Beyond the Box: The Societal Impacts of Product and Packaging Design.- Chapter 8: New Product Development Strategies for Societal Well-being: A Circular Economy Perspective.- Chapter 9: The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies.- Chapter 10: Cultural Construction through Marketing Communications: Societal Impacts and Ethical Considerations.- Chapter 11: Alleviating Consumer Vulnerability through Marketing Management.- Chapter 12: Social Marketing: Strategic Management of Non-Profit Organizations.- Chapter 13: Creating Value through Responsibility: The Role of CSR and ESG in Consumer Well-Being.- Chapter 14: Communicating Corporate Social Responsibility and Advocacy on Social Media as a Driver for Societal Change.- Chapter 15: The Societal Impact of Influencer Marketing.- Chapter 16: Ethical and Unethical Marketing Practices in the Digital Age.- Chapter 17: The Role of Marketing in Shaping Societal Futures: Concluding Remarks.

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