Description

Book Synopsis


Table of Contents

Chapter 1: The Law of Attraction
The battle between Friction and Fuel

Chapter 2: Thinking in Fuel
The reasons a Fuel-based mindset rules the world

Chapter 3: Inertia
Why we stick with what we know

Chapter 4: Overcoming Inertia
How to transform a novel idea into a familiar friend

Chapter 5: Effort
Why we follow the path of least resistance

Chapter 6: Overcoming Effort
How to build aerodynamic ideas

Chapter 7: Emotion
Why the best ideas produce the most anxiety

Chapter 8: Overcoming Emotion
How to quiet the fears that impede progress

Chapter 9: Reactance
Why we feel the impulse to resist change

Chapter 10: Overcoming Reactance
How to help your audience persuade themselves

Chapter 11: Three Case Studies

End Notes

Acknowledgments??

About the Authors

Index

The Human Element

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    A Hardback by Loran Nordgren, David Schonthal

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      Book details

      Publisher John Wiley & Sons Inc
      Published 18 November 2021
      ISBN-13 9781119765042
      978-1119765042
      ISBN-10 1119765048
      Also in:
      Mathematics

      Description

      Book Synopsis


      Table of Contents

      Chapter 1: The Law of Attraction
      The battle between Friction and Fuel

      Chapter 2: Thinking in Fuel
      The reasons a Fuel-based mindset rules the world

      Chapter 3: Inertia
      Why we stick with what we know

      Chapter 4: Overcoming Inertia
      How to transform a novel idea into a familiar friend

      Chapter 5: Effort
      Why we follow the path of least resistance

      Chapter 6: Overcoming Effort
      How to build aerodynamic ideas

      Chapter 7: Emotion
      Why the best ideas produce the most anxiety

      Chapter 8: Overcoming Emotion
      How to quiet the fears that impede progress

      Chapter 9: Reactance
      Why we feel the impulse to resist change

      Chapter 10: Overcoming Reactance
      How to help your audience persuade themselves

      Chapter 11: Three Case Studies

      End Notes

      Acknowledgments??

      About the Authors

      Index

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