Description

Book Synopsis
Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation - from domestic space to urban visions - this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies. This publication is GPRC-labeled (Guaranteed Peer Review Content). Contributors: Tamara Bjazic Klarin (Institute of Art History, Zagreb), Gaia Caramellino (Politecnico di Milano), John Crosse (Independent Scholar), Stephanie Dadour (ENSA Grenoble, MHAevt/EA 7445, ACS/UMR AUSser), Rika Devos (Universite Libre de Bruxelles, BATir Department), Fredie Flore (KU Leuven), Johanna Hartmann (Institute for Art History-Film Studies-Art Education, University of Bremen), Erin McKellar (Royal Holloway, University of London), Laetitia Overney (ENSA Paris-Belleville, IPRAUS/UMR AUSser 3329), Jose Parra (University of Alicante), Mathilde Simonsen (Oslo School of Architecture and Design), Eva Storgaard (University of Antwerp), Ludovica Vacirca (Independent Scholar)

Trade Review

Les dix contributions rassemblées dans l’ouvrage s’attachent à éclairer, non le XXe siècle, mais une période particulièrement cruciale de l’histoire du logement (entre 1920 et 1960), de la crise aiguë qui caractérise l’entre-deux-guerres à la production de masse des années de croissance en passant par les problématiques spécifiques de la reconstruction. Elles montrent de manière particulièrement explicite la manière dont l’exposition d’architecture, souvent parée de vertus didactiques comme le rappelle Eva Storgaard, va s’imposer comme un efficace outil de promotion des politiques et des actions publiques, mais aussi de fixation et de circulation des modèles et des typologies.

Eléonore Marantz, Critique d’art, http://journals.openedition.org/critiquedart/86659



Table of Contents

Acknowledgments
Introduction: Exhibiting Housing GAIA CARAMELLINO & STÉPHANIE DADOUR

PART 1 TRANSLATING MODELS AND CONCEPTS THROUGH HOUSING EXHIBITIONS Staged Interiors as Urban Spectacle: The Exhibitions New Homes (1920) and Form and Colour, an Exhibition of Spatial Art (1924), Oslo, Norway MATHILDE S. DAHL
Curating the Collective House: The Popularization of a new Housing Model in 1930s Sweden EVA STORGAARD
Living, Working, Playing: Ernö Goldfinger’s Planning Exhibitions, 1943–46 ERIN MCKELLAR
Between Tradition and Modernity: Making Housing Women’s business. The Flat-Referendum, Salon des Arts Ménagers, Paris, 1959 STÉPHANIE DADOUR & LAETITIA OVERNEY
Schooling the Eye in Modern Home Comforts: Spatial Concepts in the neues wohnen (new dwelling) Exhibition of 1949 JOHANNA HARTMANN
PART 2 HOUSING EXHIBITIONS AS SITES OF MEDIATION Exhibition as Cultural Struggle: Domestic Architecture of the San Francisco Bay Region (1949), between the Question of Regionalism and the International Style JOSÉ PARRA-MARTÍNEZ & JOHN CROSSE
Multiple Modernisms: Negotiating Housing Models and Discourses during the New Deal at MoMA, 1932–1944 GAIA CARAMELLINO
The American House behind the Iron Curtain: Circulating Built in USA in the Eastern bloc LUDOVICA VACIRCA
Housing Exhibitions in Croatia in the 1930s and 1950s – from the Subversive Critical Platform to the Vehicle of the New Ideology TAMARA BJAŽIĆ KLARIN
Synthesizing “the problem of the home”: The Buildings and Dwellings Pavilion at the Brussels World’s Fair of 1958 FREDIE FLORÉ & RIKA DEVOS

Illustration credits Index (People and Places) About the authors

The Housing Project: Discourses, Ideals, Models

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      Publisher: Leuven University Press
      Publication Date: Publication Date: 04/03/2020
      ISBN13: 9789462701823, 978-9462701823
      ISBN10: 9462701822

      Description

      Book Synopsis
      Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation - from domestic space to urban visions - this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies. This publication is GPRC-labeled (Guaranteed Peer Review Content). Contributors: Tamara Bjazic Klarin (Institute of Art History, Zagreb), Gaia Caramellino (Politecnico di Milano), John Crosse (Independent Scholar), Stephanie Dadour (ENSA Grenoble, MHAevt/EA 7445, ACS/UMR AUSser), Rika Devos (Universite Libre de Bruxelles, BATir Department), Fredie Flore (KU Leuven), Johanna Hartmann (Institute for Art History-Film Studies-Art Education, University of Bremen), Erin McKellar (Royal Holloway, University of London), Laetitia Overney (ENSA Paris-Belleville, IPRAUS/UMR AUSser 3329), Jose Parra (University of Alicante), Mathilde Simonsen (Oslo School of Architecture and Design), Eva Storgaard (University of Antwerp), Ludovica Vacirca (Independent Scholar)

      Trade Review

      Les dix contributions rassemblées dans l’ouvrage s’attachent à éclairer, non le XXe siècle, mais une période particulièrement cruciale de l’histoire du logement (entre 1920 et 1960), de la crise aiguë qui caractérise l’entre-deux-guerres à la production de masse des années de croissance en passant par les problématiques spécifiques de la reconstruction. Elles montrent de manière particulièrement explicite la manière dont l’exposition d’architecture, souvent parée de vertus didactiques comme le rappelle Eva Storgaard, va s’imposer comme un efficace outil de promotion des politiques et des actions publiques, mais aussi de fixation et de circulation des modèles et des typologies.

      Eléonore Marantz, Critique d’art, http://journals.openedition.org/critiquedart/86659



      Table of Contents

      Acknowledgments
      Introduction: Exhibiting Housing GAIA CARAMELLINO & STÉPHANIE DADOUR

      PART 1 TRANSLATING MODELS AND CONCEPTS THROUGH HOUSING EXHIBITIONS Staged Interiors as Urban Spectacle: The Exhibitions New Homes (1920) and Form and Colour, an Exhibition of Spatial Art (1924), Oslo, Norway MATHILDE S. DAHL
      Curating the Collective House: The Popularization of a new Housing Model in 1930s Sweden EVA STORGAARD
      Living, Working, Playing: Ernö Goldfinger’s Planning Exhibitions, 1943–46 ERIN MCKELLAR
      Between Tradition and Modernity: Making Housing Women’s business. The Flat-Referendum, Salon des Arts Ménagers, Paris, 1959 STÉPHANIE DADOUR & LAETITIA OVERNEY
      Schooling the Eye in Modern Home Comforts: Spatial Concepts in the neues wohnen (new dwelling) Exhibition of 1949 JOHANNA HARTMANN
      PART 2 HOUSING EXHIBITIONS AS SITES OF MEDIATION Exhibition as Cultural Struggle: Domestic Architecture of the San Francisco Bay Region (1949), between the Question of Regionalism and the International Style JOSÉ PARRA-MARTÍNEZ & JOHN CROSSE
      Multiple Modernisms: Negotiating Housing Models and Discourses during the New Deal at MoMA, 1932–1944 GAIA CARAMELLINO
      The American House behind the Iron Curtain: Circulating Built in USA in the Eastern bloc LUDOVICA VACIRCA
      Housing Exhibitions in Croatia in the 1930s and 1950s – from the Subversive Critical Platform to the Vehicle of the New Ideology TAMARA BJAŽIĆ KLARIN
      Synthesizing “the problem of the home”: The Buildings and Dwellings Pavilion at the Brussels World’s Fair of 1958 FREDIE FLORÉ & RIKA DEVOS

      Illustration credits Index (People and Places) About the authors

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