Description
Book SynopsisDrawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
Trade Reviewcontains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet-based research . (Resoner.nu, October 2010).
Table of ContentsForeword ix
By Finn Raben
Introduction xi
PART 1 Online Quantitative Survey Research
1 Overview of Online Quantitative Research 3
2 Web Survey Systems 16
3 Designing Online Surveys 31
4 Working with Panels and Databases 66
5 Running an Online Survey and Summary 88
PART II Qualitative Research
6 Overview of Online Qualitative Research 107
7 Online Focus Groups 116
8 Bulletin Board Groups and Parallel IDIs 132
9 Other Online Qualitative Methods and Summary of Online Qualitative Research 151
PART III Social Media
10 Participatory Blogs as Research Tools 163
11 Online Research Communities/MROCs 176
12 Blog and Buzz Mining 221
13 Other Social Media Topics and Summary 243
PART IV Research Topics
14 Specialist Research Areas 261
15 Website Research 282
16 Research Techniques and Approaches 322
17 The Business of Market Research 340
PART V Breaking News!
18 NewMR 367
19 Trends and Innovations 378
20 An Overview of Online and Social Media Research 391
Glossary 403
Further Information 417
References 421
Acknowledgements 427
Index 431
