Description
Book Synopsis Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark''s brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world.
This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network''s problematic relationship with race, the do
Table of Contents
- Introduction
- The Search for the Nostalgic and Inoffensive "Embrace the Community": Hallmark Channel Movies and Childhood Nostalgia
- Popular Feminism and Female Television Stardom in Hallmark Original Made-for-Television Movies
- Faith and Religion v. Secular Morality: The Sanitization of Evangelical Christian Messaging on the Hallmark Channel
- Rags to Riches to Murder: Transforming the Cozy Mystery Through Class and Violence in the Garage Sale Mystery Films
- Hallmark's Trouble with Race (Scenery, Sass, Sidekicks and Sorcery: Hallmark's Tired) Caricatures of Blackness
- The "White" Christmas Problem: Analyzing Representations of Race in Hallmark Holiday Films
- Too White, Too Heterosexual, Too Christian but Still Watching: A Critical Analysis of Social Media Posts Surrounding Hallmark's Christmas Programming
- Television Programming Driven by Women Characters Hygge and Halloween Spirit in Hallmark's Good Witch
- Mothering: A Woman's Calling and Duty on When Calls the Heart
- Cedar Cove and the Spaces of Hallmark
- About the Contributors
- Bibliography
- Index
