Description
Book SynopsisA hopeful look at the next business boom: partnerships between Asian corporations, the government, and civil society to create new technologies that will help save the most crowded places on Earth.
Trade ReviewIn this well-researched and ultimately optimistic account, Mark L. Clifford makes the case that environmental policies 'can and must be fixed' and gives us examples of companies that have worked to find private-sector solutions. In doing so, he sheds much-needed light on the workings and future of the region's efforts on the environment and on the need for governments to set clear rules so that business can do its part to solve the region's environmental crisis. -- Joseph E. Stiglitz, Nobel Laureate in Economics
Picking up a copy of Mark Clifford's new book is a good way to start the New Year. [it] is a terrific reminder that innovation and a core commitment to sustainability can push change in transformative ways. That gives us all something to celebrate in 2015. -- Elizabeth C. Economy * Asia Unbound *
With wisdom and insights sprinkled throughout,
The Greening of Asia demonstrates that innovation and a core commitment to sustainability are beginning to build a greener prosperity in the world's fastest growing region.... A well-researched, hopeful book. -- Doug Ogden * Asian Review of Books *
it is refreshing to see a clear-headed argument... that markets and greenery can go together. Asian companies, he says, are ready to clean up. * The Economist *
The Greening of Asia is an easy read and is filled with anecdotes that make the stories come alive. They range from the humorous and light-hearted to the sobering to the downright horrifying, and serve as a reminder that the region is complex, multi-faceted and needs solutions that are as diverse. -- Jean Chua * EcoBusiness *
Clifford is an astute analyst of the financial dilemmas at Asian companies that are either in "green" businesses or have visionary owners, as at Esquel and CLP, who want to adopt environmentally sustainable policies -- Victor Mallet * Financial Times *
Thought-provoking. -- Preeti Dawra * Mint Asia *
Essential reading for policy makers and business leaders considering the effects of climate change on Asia and the rest of the world, including the world's political landscape.... [
The Greening of Asia] should be on the shelf of every library. * Choice *
Table of ContentsPreface
Introduction: Green Shoots Under Soot-Stained Skies
Part I. Energy: Sun, Wind, and the End of Coal1. The Sun Kings
2. Blowin' in the Wind
Part II. Our Human World: Cities, Buildings, Wheels3. Cities in a Garden
4. Buildings for a Greener Asia
5. Asia on the Move: Cars and Trains
Part III. Nature: Forests, Farms, and Water6. "Water Is More Important Than Oil"
7. The Tropical Challenge: Saving Asia's Lungs
8. "Adhere and Prosper": From Black Coal to Green Power
Conclusion. From Black to Green: Asia's Challenge
Appendix: Companies to Watch
Bibliography
Index
