Description
Book SynopsisThe workbook companion to Green to Gold, a bestselling book in the green business category, to put theory into practice.
Trade Reviewa treasure trove of information and knowledge on sustainability Quality World
Table of ContentsPreface ix
Acknowledgments xi
Part One Introduction 1
1 Why Every Business Needs an Eco-Strategy 3
2 How to Use This Book 17
Part Two Gear Up: What Leaders Need to Know 21
3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23
4 Making the Internal Business Case for Going Greener 36
Part Three Analyze: Identify Your Eco-Risks and Opportunities 59
5 Spot the Eco-Issues that Could Impact Your Bottom Line 63
6 Assess and Measure Your Environmental Impacts 81
7 Benchmark Your Performance against Competitors and Best Practices 110
Part Four Strategize: How Each Business Function Can Benefit and Contribute 123
8 Office Activities 125
9 Buildings and Facilities 143
10 Information Technology 169
11 Product Design 190
12 Sourcing and Procurement 205
13 Manufacturing and Processing 221
14 Logistics and Transport 245
15 Marketing and Sales 268
16 Legal and Regulatory Affairs 287
17 Accounting and Finance 297
Part Five Mobilize: Execute and Engage 313
18 Create an Action Plan—and Execute 315
19 Build Your Climate Change Plan 328
20 Mobilize Employees and Build an Eco-Advantage Culture 340
21 Engaging Stakeholders 358
Part Six Optimize: Evaluate, Report, and Reassess 373
22 Communicate and Report Results 375
23 Celebrate Success and Promote Continuous Improvement 388
Notes 393
Index 429
