Description

Branding is not only more fun with a goddess to guide you—it’s also more powerful.

In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. 
 
Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: 
  • Laura Modi (CEO & Co-Founder Bobbie)
  • Sallie Krawcheck (CEO & Founder Ellevest)
  • Georgina Gooley (Co-Founder Billie)
  • Sophie Bambuck (CMO The North Face)
  • Sali Christeson (CEO & Founder Argent)
  • Susan Griffin

The Goddess Guide to Branding

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£25.00

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Hardback by Jane McCarthy

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Short Description:

Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to... Read more

    Publisher: Peakpoint Press
    Publication Date: 12/5/2024
    ISBN13: 9781951934415, 978-1951934415
    ISBN10: 1951934415

    Non Fiction , Business, Finance & Law

    Description

    Branding is not only more fun with a goddess to guide you—it’s also more powerful.

    In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. 
     
    Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: 
    • Laura Modi (CEO & Co-Founder Bobbie)
    • Sallie Krawcheck (CEO & Founder Ellevest)
    • Georgina Gooley (Co-Founder Billie)
    • Sophie Bambuck (CMO The North Face)
    • Sali Christeson (CEO & Founder Argent)
    • Susan Griffin

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