Description
Book SynopsisImagine the irritations of getting unsatisfying service with Western corporations whose products are sold strictly online. Perhaps it was another Amazon.com order that was never delivered to a residence in New Delhi, India, an uncertain TransUnion error made on the credit of an individual in Hong Kong, or a lack of action by Citibank to refund a Nigerian customer's account. Receiving incompetent management feedback or the corporate's reluctance to resolve minor customers' issues are unlimited in the United States and even greatly unconstrained in the global environment. These consumer conflicts elevated to the global environment become massive, and are destructive to the global consumer domain structure of the Global Female consumer, her online engagement behavior and confidence, and online companies branding on a global level. Such Non-Western consumer and corporate conflict interactions can create a catastrophe of cultural wars and clashes.This book discusses the cross-cultural study
Table of ContentsList of Figures Preface Chapter I. Introduction Chapter II. Literature Review Chapter III. Methodology Chapter IV. Analysis Chapter V. Discussion Chapter VI. Resolution, Recommendations, Conclusion Appendix A Appendix B Appendix C Definition of Terms References Index About the Author
