Description

Book Synopsis

This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.

Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsportsâ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and âgreenwashingâ, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.

This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.

The Future of Motorsports

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    A Paperback by Hans Erik Næss

    £50.49

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    RRP £56.10 – you save £5.61 (10%)

    Order before 4pm tomorrow for delivery by Wed 23 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 11/29/2024
      ISBN-13 9781032299112
      978-1032299112
      ISBN-10 1032299118
      Also in:
      Sport Sports management and facilities

      Description

      Book Synopsis

      This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.

      Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsportsâ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and âgreenwashingâ, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.

      This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.

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