Description

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

The Future of India’s Rural Markets: A Transformational Opportunity

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£86.03

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Hardback by Kunal Sinha

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A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 26/04/2023
    ISBN13: 9781804558232, 978-1804558232
    ISBN10: 1804558230

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

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