Description

Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

The Fundamentals of Fashion Filmmaking

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£28.99

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Paperback / softback by Nilgin Yusuf

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Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto... Read more

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 10/08/2023
    ISBN13: 9781474242370, 978-1474242370
    ISBN10: 1474242375

    Number of Pages: 176

    Non Fiction , Art & Photography

    Description

    Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.

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