Description
Book SynopsisOver the last decade fashion film''s presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move.With examples from dozens of groundbreaking international films, including QR codes linking to the films online,
The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You'll also learn about the process of making fashion film, exploring how it works across multiple technologies, platforms and audiences. Interviews with filmmakers bring together a wealth of industry expertise on everything from storyboarding to finding an audience.
Table of Contents1 Introduction: Understanding Fashion Film What Is Fashion Film? The Still Image Fashion’s Digital Image Understanding Fashion: Definitions and Explanations Film as an Expression of Fashion Film: An Integral Part of the Fashion Communication Industry Fashion Film: A Hybrid Genre The Pluralism of Fashion Film Understanding Fashion Film Defining Fashion Film: Fashion as Protagonist In Their Own Words: Diane Pernet In Their Own Words: Nick Knight
2 Fashion Film History Broadcast, Celebrate, Sell: Promoting Fashion through Film Brand Buy-in: Promotional Fashion Film in the Digital Age Experiments with Fashion Film: Poetry and Abstraction Body, Image, Time: Experimental Fashion Dreams in a Digital Age Documenting Fashion on Film: Capturing “The Real” Capturing Reality: Documenting Fashion and Style Post-Digital Slices of Fashion Life Fashion on the Big Screen: Narrative and Storytelling Films of the Moment Post-Millennial Fashion on the Big Screen Hybridizing Fashion: Subculture, Music, and Film Film Fusion: Style, Music, and Subculture In Their Own Words: John Maybury In Their Own Words: Isaac Julien CBE
3 The Contemporary Landscape Growing Status and Visibility for Fashion Film Social Media and Fashion Film Fashion Film and Online Editorial The Fashion Industry and Instagram Fashion Film on the Catwalk Fashion Film in Retail Fashion Film and Music Video In Their Own Words: Katie Baron In Their Own Words: Ian Pons Jewell
4 Trends in Fashion Film The Long and the Short Fashion and Social Responsibility Narrative and Storytelling Spanning Slapstick to Highbrow: From Comedy to Art In Their Own Words: Lernert & Sander Machine Versus the Hand Choreography and Meaningful Movement Documentary and “The Real” In Their Own Words: Declan Higgins In Their Own Words: Alex Turvey
5 So, You Want to Make a Fashion Film? Subject Knowledge and Ideas How to Capture and Catalog Ideas From Inspiration to Research Who Is the Audience? What Is the Message or Story? What Is the Film’s Purpose and Context? What’s the Approach? What’s the Budget? In Their Own Words: Kathryn Ferguson In Their Own Words: Marie Schuller
6 Fashion Filmmaking Creating a Pitch Planning the Production Casting Storyboarding and/or Scripting Locating the Right World: Where Will the Film Be Shot? Hair and Makeup The Big Day Styling: Dressing the Cast Accountability: Completing the Paperwork Post-Production Workflows Editing the Film Working with Music In Their Own Words: Lynden Campbell Sync Audio and Foley Sound In Their Own Words: Sally Cooper Working with Color In Their Own Words: Faith Millin In Their Own Words: Monica Menez In Their Own Words: Edgar Dubrovskiy In Their Own Words: Mark Connell
7 Getting Your Fashion Film Seen Getting Ready to Present a Film Fashion Film Festivals Social Media and Film Dissemination Turning Passion into a Profession Watch Films Practice, Practice, Practice Network and Build Contacts Experience and Knowledge Self-Promotion and Proactivity in the Industry Portfolio Building Build Your Brand with Integrity In Their Own Words: Stephen Whelan
8 Technology’s New Frontiers and the Future of Fashion Film Fashion’s New Realities—and Fantasies Virtual Reality: Immersion and Other Worlds Augmented Reality: Participation and Interaction Mixed Reality: Perception, Illusion, and Magic Fragmentation of Identity: Reality and Superreality In Their Own Words: Anna Radchenko In Their Own Words: Nirma Madhoo In Conclusion Bibliography Further Reading Index
