Description

Book Synopsis
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

The Franchise Era

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    A Paperback / softback by James Fleury, Bryan Hikari Hartzheim, Stephen Mamber

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      Publisher: Edinburgh University Press
      Publication Date: 30/11/2020
      ISBN13: 9781474477741, 978-1474477741
      ISBN10: 1474477747
      Also in:
      Film history, theory or criticism

      Description

      Book Synopsis
      Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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