Description

Book Synopsis
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

The Franchise Era

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    A Hardback by James Fleury, Bryan Hikari Hartzheim, Stephen Mamber

    £90.25

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      Book details

      Publisher Edinburgh University Press
      Published 30 April 2019
      ISBN-13 9781474419222
      978-1474419222
      ISBN-10 1474419224
      Also in:
      TV and society

      Description

      Book Synopsis
      Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

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