Description

Book Synopsis
Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.

The Fine Art of Persuasion

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    A Paperback by Gennifer Weisenfeld

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      Publisher: Duke University Press
      Publication Date: 1/4/2025
      ISBN13: 9781478031314, 978-1478031314
      ISBN10: 147803131X

      Description

      Book Synopsis
      Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.

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